Contrary to popular belief custom logo rugs do not need to be a luxurious accessory at work. Custom logo rugs play an important role in brand promotion and advertisement. Because they can be used as promotional or decorative items in industrial and commercial settings, custom logo rugs are classified as specialty floor mats. Custom logo rugs can be installed at various locations to act as heating mats, entrance mats, or general indoor and outdoor flooring mats. Custom logo rugs are defined by having a graphic logo, and sometimes a slogan on their topside. Sometimes they also have a bottom side. The company or business that the mat is installed belongs to the featured logo. Custom logo rugs are often customized to include the trademarked logo of a particular company. There are many functional uses for custom logo rugs, but these five are the most obvious.
1. Aesthetics
Your reception and waiting rooms can be brightened up with custom logo rugs. Every building has to have mats that protect and stop dirt.
2. Stop Trying to Make a Difference
To remove dirt and dust from visitors’ and staff’s shoes, a custom logo rug is a good option. This will keep dirt and water from accumulating in your building, causing permanent damage to your floors and carpets. It also reduces the chance of slip and falls accidents.
Remember that a custom logo rug is not an entrance mat and should not be used as such. Instead, use an entrance mat. You’ll have to keep dirt and grime off your custom logo rug in order to keep it looking beautiful.
3. Branding
You have the floor! It’s a unique way to market your company or organization by putting your brand on a mat.
If your custom logo rug is placed in an area that has high foot traffic and no barrier mats, it can look very grubby, which could negatively impact your brand image.
Consider your custom logo rug an advertisement. You can place it at your reception desk or waiting room, rather than in a busy entranceway. This will protect your mat against excessive footfall. If you have barrier matting, your custom logo rug can be placed in any entranceway.
4. Signage
You can display important signage on a custom logo rug for staff and visitors. To display important information such as the nearest fire escape, no smoking areas, and hard hat areas, you can use custom logo rugs.
5. Messaging
You can display warm greetings and messages on a mat to welcome your customers or visitors. To welcome visitors or customers to your business, you could use a mat with your logo to say thank you.
It is also possible to display messages like “Please wash your hands” or “Please mind the steps”.
Perhaps you would like to include messages about a promotion, product launch, or other information on your mat.
You can have any type of material on your custom mat. This includes your logo, an image, or safety signage. They are versatile and can be used to great effect in many applications.